Netflix co-CEO Ted Sarandos highlighted the transformative potential of AI in filmmaking, asserting it can significantly improve movie quality, not just reduce costs. During a Q1 earnings call, he echoed James Cameron's comments on AI's capacity to lower expenses while emphasizing the greater opportunity of enhancing content. Sarandos noted that Netflix creators already employ AI in various stages of production, including VFX and set planning, thus democratizing access to high-quality effects and enabling smaller films to compete with bigger projects.
AI's true potential in Hollywood lies not in making movies more cost-efficient, but overall better. There's a ton of excitement about what AI can do for content creators.
Traditionally, only big-budget projects would have access to things like advanced visual effects, such as de-aging. Today you can use AI-powered tools to enable smaller budget projects to have access to big VFX.
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