An SEO firm analysis found over half of online written content is produced by AI, with AI-generated articles briefly surpassing human-written pieces and peaking at 55% in January 2025. The overall share stabilized between November 2024 and March 2025, indicating a plateau rather than continuous exponential growth. Practitioners may be reducing AI publishing because AI-generated articles do not perform well in search results, and search engines may be trained to de-emphasize AI content. Rapid improvements in AI will make detection more difficult even as detectors also advance.
"The share of articles on the internet written by AI has rapidly grown since the release of OpenAI's ChatGPT in 2022. A year after its release, AI-generated articles accounted for 39% of published articles on the internet, according to Graphite. Despite their ubiquity, Graphite writes that these AI-generated articles aren't appearing in Google and ChatGPT. However, AI's rapid improvement may make it more difficult to detect whether content is AI-generated, even as AI content detectors improve at a similar rate."
"However, the proportion of AI-generated articles has remained "relatively stable," according to Graphite. The researchers don't see the disproportionate flood of AI-generated articles continuing. "We hypothesize that this is because practitioners found that AI-generated articles do not perform well in search, as shown in a separate study," Graphite said in its post. Perhaps the AI Google and other search engines are using is trained to spot and avoid AI-generated articles. How ironic."
Read at ZDNET
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