WhatsApp, with over 3 billion users, is emerging as a key platform for interacting with various AI chatbots, including those from OpenAI and Perplexity, alongside Meta's own assistant. Users like Salesforce engineer Jayant Tyagi prefer using WhatsApp for quick access to AI, as it integrates seamlessly with their messaging habits. This trend has been acknowledged by Meta's CEO Mark Zuckerberg, who noted its significance for Meta AI adoption. As users explore diverse AI options within WhatsApp, this competitive environment may challenge Meta's ambitions of establishing its assistant as the primary choice for millions.
A lot of people are finding WhatsApp to be a natural and useful place to explore AI, making it a platform for multiple rival chatbots.
We believe people will try multiple AIs and choose what's right for them, highlighting the competitive landscape for AI chatbots on WhatsApp.
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