Meta is diving into celebrity soundalike bots with five household names: John Cena, Judi Dench, Kristen Bell, Awkwafina, and Keegan-Michael Key. This strategic approach appears to leverage celebrity endorsements to maintain a positive brand image and avoid past mistakes.
Unlike OpenAI’s controversial launch with a Scarlett Johansson soundalike—which led to legal issues—Meta seems to have learned from those mistakes, opting for actual celebrity involvement for its AI chatbot’s voice.
CEO Mark Zuckerberg has teased Meta's partnerships via social media, reinforcing the brand's commitment to transparency and user engagement with recognizable figures, aligning with current trends in tech consumerism.
The launch is seen as an opportunity to not only entertain users but also to create a unique marketplace for AI-driven experiences, potentially revolutionizing how brands communicate with audiences.
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