Meta is intensifying its investment in artificial intelligence by creating a system to fully automate advertisement creation and purchase processes on Facebook and Instagram. This innovation could lead to significant changes in the $600 billion global ad industry, eliminating the need for human roles like copywriters and designers. The system aims to allow businesses to simply describe their products and budgets, with the AI handling ad copy, visuals, targeting, and placements, thus raising concerns about creativity, accuracy, and job security in marketing.
Meta's vision for AI in advertising could revamp the industry, enabling businesses to automate ad creation and purchases completely, transforming creative processes.
With AI taking on roles like creative director and media planner, concerns about job displacement and the creative integrity of advertising are increasingly raised.
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