"The global economy is undergoing a profound transformation, with one topic dominating executive suites and boardroom discussions: artificial intelligence (AI). AI is no longer a distant concept; it's fundamentally changing how companies innovate, engage with customers and protect their bottom line. For today's leaders, this means approaching every critical business decision with a mindset that considers how AI can deliver a competitive advantage."
"It's no surprise, then, that over 90% of businesses intend to invest in generative AI tools over the next three years. Having advised businesses in Europe, Middle East and Africa, and across countless industries, I recognise a true inflection point when I see one. This is it. AI is already fundamentally changing business for the better. Levelling the playing field, one prompt at a time"
Artificial intelligence is reshaping the global economy by changing how companies innovate, engage customers and protect profit margins. Leaders must evaluate every critical decision for AI-driven competitive advantages. The advertising industry exemplifies this shift, with marketers actively exploring AI partnerships and investments and applying generative tools. Over 90% of businesses plan generative AI investments within three years, signalling a broad inflection point and tangible business impact. AI investments have moved from experimentation to practical implementation, improving campaign performance, personalisation, and growth while enabling small and medium enterprises to run data-rich, optimised campaigns previously accessible only to large brands.
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