""improve ad efforts,""
""For as much pride as Meta has in its own AI capabilities, it is quite an admission for them to ask Google for help on AI algorithms for selling ads," Gil Luria, head of technology research at D.A. Davidson, told Investor's Business Daily."
Meta has held talks with Google about using Google's Gemini AI model to improve its advertising operations. Google stock rose nearly 1% in extended trading after the news, while Meta's stock traded sideways. Meta is investing heavily to boost its AI capabilities, particularly in digital ads, a critical revenue driver. The move could strengthen Meta's ad algorithms and competitive position versus Amazon, Microsoft and Google. The discussions also underscore Google's role as a leading AI provider. Analysts characterized Meta's outreach to Google as notable given Meta's pride in its own AI work.
Read at Investor's Business Daily
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