"Meta is ramping up the pressure for its employees to use AI. The Facebook parent company is tracking how extensively its teams are using AI through dashboards it rolled out earlier this year, and it created a game to boost employees' usage, Business Insider has learned. Expectations around AI usage vary by teams. Staff in some departments are encouraged to play with AI tools, while others are being pushed to meet specific targets, according to four current employees."
"Across Big Tech, companies are dangling both carrots and sticks to get employees on board with AI. At Meta, engineers and staff are nudged to experiment with chatbots through games and badges, and they're also being tracked on dashboards and, in some cases, measured against specific adoption targets. Google is monitoring how many extra hours of productivity its engineers are squeezing out each week from AI tools and encouraging staff to try new tools, as Business Insider previously reported."
""It's well-known that this is a priority and we're focused on using AI to help employees with their day-to-day work," a Meta spokesperson told Business Insider. Meta CEO Mark Zuckerberg has publicly said the company is driving hard to use AI more internally. Speaking on Joe Rogan's podcast in January, he said he expected that by the end of 2025, Meta would have AI that can perform to the standard of a midlevel engineer."
Meta is pushing employees to use AI by tracking adoption via dashboards and launching a gamified game to boost usage. Reality Labs has a goal of achieving over 75% AI adoption among its teams. Expectations differ by team: some employees are encouraged to experiment with AI tools, while others face specific adoption targets. Other Big Tech firms, including Google and Microsoft, also monitor AI use, measuring productivity gains or linking usage to performance reviews. Meta uses incentives like games, badges, and dashboards and communicates leadership expectations for internal AI deployment and capability growth.
Read at Business Insider
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