Meta is partnering with Midjourney to license Midjourney's aesthetic technology and to conduct a technical collaboration between research teams. The arrangement suggests deeper integration than mere product usage, though terms were not specified and spokespersons declined comment. The partnership supports Meta's push to expand AI-generated imagery across the Meta AI app, Facebook posts, WhatsApp, and Instagram. Meta has invested heavily in AI efforts to catch up with rivals and recently acquired a stake in Scale AI. Midjourney remains an independent, community-backed research lab with no investors.
Meta is partnering with Midjourney to "license their aesthetic technology" for use in its own models and products, Meta's new chief AI officer, Alexandr Wang, announced on Friday. The partnership involves a "technical collaboration between our research teams," Wang said, suggesting the deal involves more than simply using Midjourney's existing product across Meta services. Wang didn't specify the terms of arrangement.
Meta has been investing heavily in its AI "superintelligence" efforts as of late to catch up to rivals like OpenAI and Google. Mark Zuckerberg has personally worked to poach AI researchers from other companies with humongous offers - Wang only joined Meta after it paid $14.3 billion to acquire 49 percent of Scale AI, the company he co-founded.
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