"Meta is continuing to build AI for advertisers. Its latest AI agent and several new tools are designed to serve as an automated online sales assistant and personalization feature for small- to medium-sized businesses, even outside of Facebook and other Meta platforms. Also: 5 reasons I use local AI on my desktop - instead of ChatGPT, Gemini, or Claude At the same time, the company will start using your chats with Meta AI to personalize the ads you see on Meta platforms."
"Eligible businesses can now access Meta's new agent for free via Meta Ads. It's also available "at a fraction of the cost of other solutions," Meta wrote in a company blog post, for businesses based in the US that want to add it to their website, or to their WhatsApp and Messenger accounts, with availability in more countries expected soon."
Meta launched a Business AI agent and additional advertising-focused tools to act as automated online sales assistants and personalization features for small- to medium-sized businesses. The agent delivers basic customer support and product recommendations across Facebook, Instagram, WhatsApp and Messenger to speed purchases and free business resources. Business AI analyzes a brand's existing online presence and integrates contextual information to tailor its outputs. Eligible US businesses can access the agent for free through Meta Ads and can add it to websites, WhatsApp, and Messenger; wider availability and expanded pricing options are expected. Meta will also use Meta AI chat interactions to personalize ads.
Read at ZDNET
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