""I've always been a big sports fan - basketball, football, Formula One, MMA - and what draws me to all of them is performance. In my free time, I've spent a lot of time thinking about what actually drives human performance. People are very different, but across sports, there are clear patterns in how performance shows up,""
""The core problem in both cases is performance at scale. In banking and insurance, results vary, not because of motivation, but because training, feedback, and confidence differ. Traditional coaching can't reach everyone, and managers can't sit in on every conversation.""
Justin Kim founded Hupo after initially launching Ami, a mental wellness platform focused on pressure management, habit formation, and long-term behavior change. Sports-inspired curiosity about human performance led to a workplace focus on mental resilience. Early work with Meta during a seed round showed that software must fit into daily behavior and avoid judgmental, abstract designs disconnected from real work. The company pivoted toward AI-powered sales coaching for banking, insurance, and financial services. The product emphasizes real-time conversational understanding to deliver consistent, nonjudgmental coaching that addresses variation caused by uneven training, feedback, and confidence.
Read at TechCrunch
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