AI-generated models might revolutionise influencer marketing in the coming years, potentially posing a challenge to human influencers. A striking example is Aitana, Spain's first AI model, introduced by the design agency The Clueless, reports Fortune. With 121,000 followers on Instagram, Aitana has become a successful influencer, earning up to â¬10,000 (Dh40,000) monthly through endorsements.
Despite the absence of traditional photoshoots, Aitana's virtual experiences in cities like Madrid have garnered attention. The success of Aitana has led the agency to create a second virtual model, Maia, reflecting growing interest from brands in personalized virtual models to represent their values without the complexities tied to human influencers.
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