Meta is considering a paid tier for its Meta AI app, aiming to compete with established players like OpenAI, Google, and Microsoft. During a Q1 2025 earnings call, CEO Mark Zuckerberg highlighted the potential for a premium service that would provide users with enhanced functionalities and computing power. Recently launched as a standalone app, Meta AI has quickly amassed around 1 billion users. Meta plans to invest up to $72 billion in AI and is exploring ad integrations and product recommendations in the app, though it will focus on scaling engagement before monetization.
The Meta AI app could soon get a paid tier, offering a premium service to users seeking more compute or additional functionality as competition heats up.
Meta's new standalone AI app has already reached nearly 1 billion users, marking a significant milestone in its effort to compete with established players like OpenAI.
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