"With more and more people using AI chatbots within their discovery efforts, traditional SEO is losing its impact, with Google referring fewer direct connections, and users getting more info from AI answers direct. That's changed the paradigm for online discovery, and recently, LinkedIn outlined how it's adjusted its SEO strategy to better align with this, which has led to a significant increase in AI answer presence for LinkedIn content. In fact, LinkedIn is now one of the most cited sources by AI chatbots."
"LinkedIn provides a broad overview of the key aims of AI chatbot optimization, and how you can structure your content to optimize AI crawlabilty. LinkedIn also includes more specific notes on each element, including how to structure your paragraphs and sentences: While it also includes examples and tips on each specific element (including HTML code examples). LinkedIn has also included an example page outline based on its AI optimization tips."
"Search has fundamentally changed. The days of writing just for Google and hoping keywords do the heavy lifting are over. Brands must create content that is not only optimized for traditional search engines but also structured, credible, and context-rich enough for AI systems to trust and surface. If your brand isn't appearing in AI-generated answers, you're losing pipeline before it even begins."
LinkedIn adjusted its SEO strategy to prioritize AI search discovery and published a 17-page guide on optimizing owned content for AI search. The guidance emphasizes creating structured, credible, and context-rich content that AI systems can trust and surface, and advises updating discovery planning to reflect declining direct referrals from traditional search. The guide includes specifics on paragraph and sentence structure, HTML examples, an example page outline, and a checklist to maximize accessibility and authority. LinkedIn warns that brands not appearing in AI-generated answers risk losing pipeline, noting search traffic could drop by 25%.
Read at www.socialmediatoday.com
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