"LinkedIn has published a new report which looks at evolving opportunities for SMBs, based on data gleaned from the 18 million small businesses that have a presence in the app. LinkedIn's How Small Businesses Can Win in 2026 report highlights key opportunities and developments, which may help SMBs tap into the right streams, in order to boost their performance over the next year. You can download the full 25-page report here, but in this post, we'll look at some of the key notes."
"First off, LinkedIn notes that SMBs are growing, at least based on LinkedIn title activity: The number of people adding Founder' to their profiles globally grew 60% year-over-year and has nearly tripled since 2022. Even as global growth slows, more professionals are choosing to build something of their own rather than wait for the next opportunity. I mean, that's not an exact measurement, but Bureau of Labour data does show that small businesses are rising in the U.S. over time,"
"The creator economy, and the opportunities of web connectivity have opened new doors in this respect, while LinkedIn also notes that AI is also giving more people a way into their own business. Which is one of the key trends of note. Based on its findings, LinkedIn says that there are three paths forward for SMBs: AI adoption for enhanced speed and scale. Brand credibility to enhance visibility and trust Networks to create the influence that turns attention into opportunity."
Data from 18 million small businesses on the app shows rising SMB activity, with the number of people adding Founder to profiles growing 60% year-over-year and nearly tripling since 2022. The creator economy and improved web connectivity, alongside accessible AI tools, are opening routes for more people to start businesses. Three strategic priorities emerge: adopt AI to increase speed and scale, build brand credibility to boost visibility and trust, and cultivate networks to convert attention into tangible opportunities. Nearly 60% of U.S. small business executives plan organization-wide AI adoption in 2026.
Read at www.socialmediatoday.com
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