Law Firm Marketing: A Tragedy In Three Acts That Firms Can't Stop Performing - Above the Law
Briefly

The article delves into the outdated and inefficient proposal generation practices within law firms, as revealed in the report by Ikaun. Despite the increasing demands from corporate legal departments for faster and more tailored responses, a staggering 79% of law firm workflows remain manual, predominantly relying on Microsoft Word. The study highlights a widespread dissatisfaction with current technologies, as many firms continue to use trivial tools in a critical business development process, risking their competitive edge in the legal industry.
According to the report, 79 percent of law firm proposal workflows are "fully or mostly manual." The most popular tool for putting together proposals is... Microsoft Word?
Unsurprisingly, respondents weren't satisfied with their technology while remaining committed to doing the same thing over and over and expecting a different result.
As corporate legal departments raise expectations - 70% now demand faster, more tailored RFP responses, up from 56% in 2022 - law firms are under pressure.
Despite firms spending hefty sums on tech, 68 percent of users said they bypass those tools entirely, highlighting a significant misalignment.
Read at Above the Law
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