LABASAD, the Barcelona School of Arts & Design, introduces a pioneering Online Master's in Generative Artificial Intelligence for Creatives, aiming to transform how creatives engage with AI. The program challenges the perception of AI from being a mere content generator to a tool for deeper artistic exploration. It emphasizes critical thinking, ethical concerns, and artistic authorship, encouraging students not to shy away from AI but to understand its applications. In an era where design is often rushed and algorithmically driven, LABASAD promotes a more thoughtful engagement with technology in creative processes.
AI should be seen not as something to fear, but as a tool that creatives can shape, encouraging deeper engagement rather than quick fixes.
Our program is distinct because it emphasizes critical thinking, ethics, and artistic authorship, encouraging students to understand the 'why' behind AI use.
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