Gannett's failed AI-generated soccer report symbolizes journalism's growing skepticism towards AI-generated content, marking a pivotal moment of disillusionment in the industry.
August 19, 2023, may well have been the day that journalism's enthusiasm for artificial intelligence began its descent into the trough of disillusionment.
The Hype Cycle demonstrates the trajectory of new technologies from excitement and inflated expectations to the trough of disillusionment and, ultimately, a more grounded usage.
As AI-generated reports faced critical backlash for accuracy, Gannett paused its experiments, highlighting the significant gap between AI's potential and its current limitations.
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