John Fitzpatrick, CTO at Nitro, warns about the phenomenon of AI washing, where companies misrepresent their AI capabilities without real enhancements. This trend has surged post-ChatGPT, with many businesses rebranding existing features as AI, echoing the previous hype around cloud technology. Fitzpatrick points out a significant increase in AI-related terminology during earnings calls and highlights that many startups feel compelled to showcase an AI aspect for funding, leading to rushed market entries and minimal actual value being added.
AI washing is when companies exaggerate or misrepresent what their AI can actually do, just so they can say they're using AI.
We're seeing that with AI today. If you listen to earnings calls, every company's talking about AI.
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