Since the mainstream release of AI language models in 2022, their influence has expanded significantly, not only in generating human-like text but also in multimodal functionalities like images and audio. This technology revolutionizes search by allowing users to pose questions in natural language, yielding immediate, coherent responses, enhancing user experience in applications like e-commerce and photo search. The article emphasizes having an AI-powered product go beyond basic features to genuinely offer agency, meaning it actively assists users rather than passively providing suggestions, which can significantly improve digital interactions.
In this article, we'll explore best practices for designing AI-powered search experiences that are useful, trustworthy, and seamlessly integrated into broader product systems.
Adding a model doesn't mean your product is smart. The key variable is agency - how much thinking and doing you let the AI handle.
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