"May the Force be with Sora, because the app is getting all the crown jewels of Star Wars, Marvel, and Disney. In a new deal, the Mouse has agreed to invest $1 billion in OpenAI in exchange for a three-year license to its intellectual property that would allow Sora users to make videos with Disney-owned characters, as well as proprietary models for stuff like the X-Wing and the Death Star."
"Under the terms, more than 200 characters will be unleashed onto Sora from the Marvel, Star Wars, and Disney vaults, and a feed of Sora-generated videos will be added to Disney+. Additionally, the companies said, Disney will become a "major customer of OpenAI," meaning all Disney employees will get access to ChatGPT, and that it will use the tech company's APIs to create its own new "products, tools, and experiences, including for Disney+.""
"The move will shake the ground in Hollywood thanks to what it indicates for IP holders like Disney. It's a major entertainment company choosing to play ball instead of fighting over the rules of the game. Disney undoubtedly looked at it as an opportunity to control its AI future - rather than see unauthorized versions of its IP run amuck online and issue takedown notices or fight lawsuits ad infinitum, as it has done against another AI player, Midjourney."
Disney is investing $1 billion in OpenAI for a three-year license to its intellectual property, permitting Sora users to make videos featuring Disney-owned characters and proprietary models such as the X-Wing and Death Star. More than 200 characters from Marvel, Star Wars, and Disney will be available on Sora, and a feed of Sora-generated videos will be added to Disney+. Disney will become a major OpenAI customer, giving all Disney employees access to ChatGPT and using OpenAI APIs to build products, tools, and experiences for Disney+. The agreement excludes talent voices and likenesses and enforces robust controls to prevent illegal or harmful content.
Read at Vulture
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