"It's almost mind boggling" - Dell is betting big on AI PCs, but customers are less enthusiastic

""We still see a huge part of the market still buying non AI-PCs, and it's almost mind boggling that when they're refreshing to Windows 11...""

""If you were to look at the transition from Windows 7 to Windows 10, we're about 30 points behind the same timing of where we were in the transition to Windows 10.""

At Dell Technologies World 2025, the company reiterated its commitment to AI PCs amidst a market where customers show reluctance to adopt AI hardware for laptops and desktops. Dell's VP Kevin Terwilliger highlighted that many customers are opting for non-AI PCs, especially during the transition to Windows 11, which contrasts sharply with past upgrade cycles. Terwilliger noted that the uptake of Windows 11-compatible devices lags behind expectations, indicating a cautious market where budget constraints and the desire for modern technology are influencing purchasing decisions.

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