Mars Nutrition is integrating artificial intelligence (AI) into its pet care business to enhance digital health initiatives. Kate Balingit leads these advancements by focusing on both staff upskilling and digitizing operational processes. Unlike many tech companies, Mars emphasizes scientific standards similar to its food production. Balingit highlights the development of in-house computer vision algorithms to monitor pet health, relying on proprietary data and collaboration with veterinarians to label images. The company is committed to aligning its tech products with rigorous scientific governance.
"Even though we're building tech products, Mars is a non-tech company. We abide by the same standards of scientific credibility and scientific rigor that apply to our primary business of food."
"We're building image classifiers to detect signs of emerging health conditions and enterprise software components that enable us to create user experiences that can safely live on our brand digital properties."
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