Amazon's new AI-powered Alexa faces significant technical hurdles, including latency and compatibility issues with partners like Uber and Ticketmaster, complicating the launch process.
Internal Amazon documents reveal mounting pressures on the Alexa team, who are striving to leverage AI to rejuvenate consumer interest in the voice assistant amid falling profitability.
An Amazon spokesperson indicated that developing a product of this magnitude is unprecedented, emphasizing that integrating large language models isn’t as simple as an overlay.
The Alexa team is navigating complex partnerships and customer-friction concerns, making it challenging to ensure smooth service across integrated third-party applications.
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