I'm a senior partner at BCG. I fuel my days playing basketball in the morning and eating cookies.
Briefly

I'm a senior partner at BCG. I fuel my days playing basketball in the morning and eating cookies.
"Work-life balance is never easy to master, but after more than 14 years at Boston Consulting Group, I've learned how to keep up with the consultant schedule - and still get a full night's sleep. My days are usually packed with meetings, some of which involve tough conversations with clients. But I have one non-negotiable: I always make time to read at the end of the day."
"I wake up around 7 a.m. and get in some basketball. I'm a big basketball player. It's like my "Zen moment" to just go through my shooting routine at a local neighborhood park. I come home, shower, and get ready. Then walk to our Austin office, which is about 15 minutes away from my apartment. I'll grab coffee and breakfast tacos from my favorite taco spot, Veracruz, along the way."
"Mornings are my 'deep thinking' time. I focus on preparing for client discussions and broader AI research. I'm leading a lot of our research into AI trends, so I spend time reading internal BCG communications and AI-related newsletters. One of the things we send around is "Here are the top 10 things to read this week," and that's usually an aggregation from 10 different media sources."
Amanda Luther is a managing director and senior partner at Boston Consulting Group in Austin who leads AI strategy and implementation across industries, notably restaurants. She wakes around 7 a.m. and plays basketball as a morning 'Zen moment' before walking 15 minutes to the office, often grabbing coffee and breakfast tacos from Veracruz. Mornings are reserved for deep thinking, client preparation, and AI research, including reading internal BCG communications and curated AI newsletters. She spends most of her days in internal meetings, travels two to four cities weekly, takes meetings on the way to the airport, and always reads at night.
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