Eduard Kuric explores the potential of AI in enhancing unmoderated usability testing by automating follow-up questions based on participant input. While this approach allows for more flexible and extensive data collection, it presents challenges in ensuring the AI’s responses are contextually relevant. The article discusses the advantages of unmoderated testing, such as increased participant recruitment and naturalistic observation but also highlights the indispensable role of human moderators who provide flexibility, guidance, and a nuanced understanding of participant behavior during the testing process.
The significant potential for AI in usability testing must be weighed against the risks of automating the follow-up interaction, which is often context-dependent.
Unmoderated usability testing has gained traction due to flexibility, allowing more participants to be recruited conveniently and helping teams observe true user interaction.
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