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Kapwing is a web-based video editing tool that offers an AI feature called Repurpose Studio. With this feature, users can easily convert long videos into shorter, shareable clips for social media platforms like YouTube, Instagram, TikTok, and LinkedIn. The AI analyzes the transcript of the video to identify engaging material and suggests several clips, usually about a minute long. Users can then choose their preferred aspect ratio and customize the captions before exporting the selected clip. They also have the option to make additional changes using Kapwing's full video editor, such as adjusting the start or end point, trimming the video, and removing background noise if needed.
The Kapwing feature I find most useful is Repurpose Studio. Video editing with Adobe Premiere or Final Cut Pro can be time-consuming. If you're creating short video clips for YouTube, Instagram, TikTok, or LinkedIn, Kapwing and other new tools, such as Veed, are easier and more efficient.
The Repurpose Studio feature in Kapwing utilizes AI to simplify the process of creating video clips. After uploading a video recording, the AI analyzes the transcript and generates several clips with engaging material. Users can preview and select the clips they like, and then customize the aspect ratio and captions before exporting them. Kapwing's full video editor can also be used to make additional changes to the clips, such as adjusting the length and removing background noise. While other video editing tools like Adobe Premiere or Final Cut Pro can be more time-consuming, Kapwing offers a simpler and more efficient solution for creating short video clips for various social media platforms.
Step 1. Go to Kapwing's Repurpose Studio. It's a simplified special section of Kapwing's web-based video editor. Upload a video recording, like a 20-minute presentation or a 60-minute Zoom recording. Step 2. Wait a few minutes for processing. Kapwing uses AI to analyze the transcript for engaging material. It then suggests several clips, usually about a minute each. Preview the clips and pick one(s) you like. Step 3. Pick your preferred aspect ratio (wide or tall) depending on whether you're planning to publish clips on YouTube, Instagram, or TikTok. Optionally tweak the visual style of the captions. Step 4. Export a clip you like, then upload it to a social platform, such as YouTube. Step 5 (optional): Open Kapwing's full video editor to make additional changes to a clip before exporting it. You can adjust a clip's start or end point to alter its length. You can also trim the video by deleting words, sentences or even whole sections from the AI-generated transcript. Step 6 (optional): Remove background noise. This step is crucial if you don't have a dedicated microphone or if you're uploading a noisy Zoom or conference recording. Descript is best for noise removal (see my fuller take), but Kapwing'