AI tools are essential at BMW's Designworks studio, enabling quick generation of images, animations, and textures that previously required labor-intensive methods, significantly reducing time and effort.
Using AI in design allows for rapid iteration, inputting parameters or simple sketches to receive fully realized design options within minutes, fostering experimentation and refinement for high-quality and innovative designs.
AI democratizes creativity at BMW Designworks, enabling varied skill sets to contribute effectively, promoting inclusivity and collaboration in visualizing ideas for a more productive and innovative development process.
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