How Atlassian's $610 million AI browser acquisition puts knowledge workers first
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How Atlassian's $610 million AI browser acquisition puts knowledge workers first
"Atlassian, the software company behind Trello and Jira, announced on Thursday that it has acquired The Browser Company, creator of the Dia web browser. First unveiled in June, Dia is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. Dia is the successor to Arc, another platform created by The Browser Company."
"There will also be a focus on personalization: Whereas traditional web browsers have historically required users to navigate the vast expanse of the web on their own, the new browser will be built to understand the context of a user's search history and actively help them to more efficiently retrieve the information they're looking for. "It's time for a browser that's actually built for work -- a browser that helps you do, not just browse," Atlassian CEO Mike Cannon-Brookes wrote in a company ."
Atlassian acquired The Browser Company, maker of Arc and Dia, for $610 million to develop an AI-powered browser tailored to knowledge workers. Dia uses an AI agent system that interacts via natural language, predicts browsing goals without explicit prompts, and pulls information from third-party apps. The planned browser will emphasize personalization, understanding the context of users' search history to help retrieve information more efficiently. The design will transform tabs into context-enriched icons and enable agentic AI to take action on users' behalf, integrating with productivity workflows and prioritizing work-specific features over general-purpose browsing.
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