How AI Will Shape Search in 2025
Briefly

Industry insiders are anticipating a tumultuous 2025 for the AI sector, influenced by a potential Trump presidency, lawsuits between publishers and AI providers, and changing information search dynamics.
Andy Sack warns that many executives are unaware of the profound effects AI will have on their businesses by 2025 and 2026, potentially more significant than electoral outcomes.
Sack predicts that traditional internet search will be dramatically transformed, with Google facing strong competition as consumers increasingly demand direct answers and actions instead of mere links.
Despite recent challenges, Sack believes that Google's monopoly status is being threatened but is not yet out of the game, citing the potential of its AI tools to enhance user experience.
Read at Inc
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