"As creator of the Profile Funnel - a social-first sales methodology that generated over $150 million in client revenue - Nik Setting watched thousands of creator businesses struggle with the same problem: They built audiences on Instagram and sold high-ticket courses and consulting but couldn't keep up when prospects flooded their DMs. When that happens, businesses often think about hiring more people to handle those conversations."
"The challenge, though, is that hiring can be quite expensive and talents are difficult to train. How about ignoring the messages altogether? Well, say goodbye to revenue opportunities. And for many who choose to use generic , they risk sounding robotic and losing the personal connection that drives premium sales. So Setting and his co-founder, Jia Ruan, built , an AI platform designed specifically for relationship-driven sales through direct messages."
Nik Setting observed creator businesses move sales from landing pages to direct messages and then struggle to handle message volume. Hiring additional staff proved costly and difficult to train, while ignoring messages forfeited revenue. Generic automated replies risked sounding robotic and damaging the personal connection required for premium sales. Setting and co-founder Jia Ruan built an AI platform for relationship-driven DM sales to preserve creators' authentic voices at scale. After six months and millions of processed messages, the platform uncovered micro-patterns: emojis correlated with lower conversion, and a two-word call-to-action tweak lifted reply rates by 150%.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]