CAA's 'theCAAvault' provides a secure platform for celebrities to store their digital assets, including scans of their bodies, faces, and voices to combat unauthorized use.
Teaming up with Veritone, CAA aims to protect clients like Tom Hanks, who fell victim to an AI scam, by managing their digital assets and combating deepfakes.
The new system addresses privacy concerns by allowing celebrities to securely store and monetize their AI clones and assets in a personalized hub within the CAAvault.
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