Google's new text-to-video generator, Veo 3, has enabled rapid creation of AI-generated advertisements, exemplified by a recent $2,000 ad created for Kalshi that aired during the NBA Finals. The production process, managed by AI filmmaker PJ Accetturo, took approximately 2-3 days and involved generating 15 usable clips from about 300-400 attempts. This innovative approach highlights the potential for significant cost reductions in advertising while showcasing bizarre yet engaging scenes, such as an alien drinking beer and various odd betting scenarios.
If you've been on social media lately, you might've seen the unsettling AI slop videos showing AI-generated people in wild scenarios or just speaking a bunch of nonsense.
Accetturo outlines his process for creating the ad, which he says involved writing a script and then asking Gemini to generate a shot list with prompts for Veo 3.
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