Google is testing ways to show more website links in AI Mode search responses to encourage users to follow links to relevant information. Link carousels are available on desktop and are slated for mobile. Google plans model updates to improve hyperlink placement and to train models to predict when users want to dig deeper, with a long-term goal of embedding more links within AI responses. Google described the links as "useful" without defining the term. Separate AI Overviews have not reduced overall search traffic, while some reports show people rarely click links in AI summaries and publishers report traffic declines.
Google is experimenting with more ways to encourage users to follow links with relevant information. Also: You should use Gemini's new 'incognito' chat mode - here's why and what it does According to an from Robby Stein, VP of product for Google Search, Google is tinkering with methods to display more links in AI Mode search queries, and he explained the new link displays that users may encounter.
He said link carousels are available in AI Mode on desktop and will be available on mobile soon, without a specific timeframe. According to Stein, Google is preparing model updates to improve the placement of hyperlinks to websites within AI Mode text responses. He said Google trains the model to understand where and when users are most likely to want to dig deeper into a query, and the long-term goal is to embed more links within an AI response.
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