At I/O 2025, Google shifted its search model towards AI agents, allowing users to ask complex questions and receive tailored responses. CEO Sundar Pichai and VP Liz Reid emphasized AI's role as a transformative discovery tool. Key features announced included AI mode for all U.S. search users, Project Mariner for Ultra subscribers, and enhanced personalizations with the Deep Research agent integrated into Gmail and Drive. The adaptations come in response to the rise of competitors like ChatGPT, reflecting a major shift in Google's approach to information retrieval.
On Tuesday, Google CEO Sundar Pichai and his executives presented new ways to bring users the web, this time intermediated through a series of AI agents.
We believe AI will be the most powerful engine for discovery that the web has ever seen, said Google's VP of Search, Liz Reid.
The largest announcement of I/O was that Google now offers AI mode to every Search user in the United States.
The rise of ChatGPT has forced an AI reckoning at Google, causing the company to rethink how it brings users information from the web.
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