Google continues to assert its dominance in the search engine market with the introduction of AI Mode, which enhances search functionality through personal context, complex analysis, and live multimodality. This new feature targets both user engagement and competition from AI-driven platforms such as ChatGPT and Perplexity AI. Notably, Google's VP of Search emphasized the tool's advanced reasoning capabilities and deeper search functionalities. With a 90% market share in search and $198 billion in revenue from advertising, Google is committed to evolving its search model without undermining its advertising revenue.
Google's latest innovations in AI search, including AI Mode and Deep Search, position it to further dominate the global search market while enhancing user experience.
With AI Mode, Google aims to not only improve search capabilities but also address competition from AI alternatives like ChatGPT, ensuring its relevance and market leadership.
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