At Google I/O, the company announced the rollout of advanced AI search-assistant tools in the US, enhancing its core search product with an AI Mode previously introduced in March. This conversational interface enables users to ask more complex queries, supported by Google's Gemini AI platform. While the AI Overview mode has driven increased search usage, it raises concerns among publishers about reduced link click-through rates, as users potentially rely more heavily on the AI-generated answers instead of traditional links. This shift marks a significant evolution in how Google approaches search functionality, pushing further into AI-driven answers.
A custom version of the 2.5 version of Google's Gemini AI platform, debuted in March, is coming to both AI Overview and AI Mode to allow both to process more complex queries.
'They're asking longer questions, harder questions, more complex questions,' said Liz Reid, a vice president and head of Google Search. 'It really creates an experience where people can come to us and ask any question that they have.'
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