In its 2024 Ads Safety report, Google reveals the implementation of over 50 enhanced large language models (LLMs) to combat misleading ads. This strategy led to a dramatic rise in suspended accounts for fraudulent activities, amounting to 39.2 million in the US—over three times the previous year's number. Although bad ads persist, fewer were identified due to proactive measures that caught offenders before ad publication. The report underscores Google's commitment to refining ad safety through cutting-edge technology.
Despite these efforts, some bad ads still make it through. Google says it identified and removed 1.8 billion bad ads in the US and 5.1 billion globally.
Google reports that it deployed more than 50 enhanced LLMs to help enforce its ad policy in 2024, with 97 percent of enforcement involving these AI models.
Collection
[
|
...
]