Google has launched an experimental feature called AI Mode in Search, aimed at transforming how users engage with inquiries. Rolling out to Google One AI Premium subscribers, this tool allows users to pose intricate, multi-part questions and receive comprehensive answers. Utilizing Gemini 2.0, AI Mode enhances traditional searches by permitting detailed comparisons and sustained exploration of topics. Users can engage in follow-up questions, accessing real-time content and information from multiple sources. This advancement is expected to significantly alter user behavior and interaction with Google Search.
"What we're seeing in testing is people are asking questions that are about twice the query length of traditional search, and they're also following up and asking follow up questions about a quarter of the time."
"It creates an expanded opportunity to do more with Google search, and that's what we're really excited about."
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