Google generated over $50 billion from search ads last quarter and is now preparing for a future where AI dominates information search. They are testing chatbot ads, expanding their AdSense to include conversational AI experiences. With partnerships with AI startups like iAsk and Liner, Google aims to adjust its ad strategy to align with the growing usage of AI chatbots, despite currently having no ads in their Gemini AI product. This adaptation could help Google sustain revenue as AI use increases.
If people continue shifting to using AI chatbots to find information, this expansion of AdSense could help prop up profits.
Google is racing to catch up to OpenAI, which has a substantial lead in chatbot market share despite Gemini's recent growth.
AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.
Google is now allowing more chatbot makers to sign up for AdSense, indicating a significant strategic shift towards integrating advertising.
Collection
[
|
...
]