"Google has been making a huge push with AI over the past year or so, doing its best to inject its apps and services with as many AI features as it can. The brand recently introduced Gemini 3 into Google Search, enhancing the search experience for many users by offering more thoughtful and complete responses. And while some of the AI features can be useful, and others even amazing, it's all about Google increasing its business at the end of the day."
"As much as I'd love to be alarmed or even shocked, it's pretty much par for the course at this point. Google's business revolves around ads, so anywhere where the brand can make a dollar, you can bet that it's going to utilize that space. Personally, I don't use AI Mode for my daily searches, but did try it out in order to see whether this was live on any of my accounts."
Google integrated Gemini 3 into Search to deliver more thoughtful and complete responses. Google is incorporating ads into AI Mode search results, with an initial example showing an ad toward the bottom of results. Ads will include a small "Sponsored" disclaimer on the banner to indicate paid placement. Some users have not yet seen ads in AI Mode, but rollout is expected to expand to more accounts. Google's core business model centers on advertising, making ad expansion into AI features likely. Gemini currently appears ad-free but could be monetized in the near future.
Read at Android Police
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