"More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild. Greg Sterling spotted them yesterday and posted a screenshot on X - he said, "Saw first ads in AI Mode. Local search for HVAC repair.""
"Then Brodie Clark was able to trigger them to and he posted some screenshots on X: Brodie was a bit more dramatic with how he put it than Greg, Brodie wrote, "The time has come. Google is now showing ads within AI Mode for the first time ever." I continue to see more and more people stumble on ads within AI Mode. Forum discussion at X."
Google has begun showing paid advertisements within AI Mode search results on desktop. Tests were reported as starting in May on desktop AI Mode and sightings have increased over recent weeks. Individual users triggered the ads and shared screenshots on X, including a local HVAC search and a broader declaration that ads are appearing in AI Mode for the first time. Observers report more frequent stumbles across these ads. Activity and discussion about the phenomenon are occurring on social platforms and forums as visibility of ads in AI Mode grows.
Read at Search Engine Roundtable
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