GoDaddy has introduced Airo, an AI tool designed to make website creation easier for small businesses. Launched in late 2023, Airo can generate domain names, create emails, and build websites quickly. Airo is particularly appealing to businesses with budget constraints and limited technical skills, as it comes free with a new domain purchase. While Airo increases speed in launching a business, caution is recommended as poor execution may hinder success, with potential downsides like SEO inefficiency. The product gained visibility from a 2025 Super Bowl ad featuring Walton Goggins, highlighting its capabilities.
AI can help get a business off the ground and to market faster, but speed doesn't mean success. Drag-and-drop website builders might also come with an SEO disadvantage.
Airo generates domain names, emails, websites and campaigns in seconds, targeted toward small businesses with limited budgets and skills.
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