GITEX: Dubai's rise as a global technology hub | Computer Weekly
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GITEX: Dubai's rise as a global technology hub | Computer Weekly
"Generative AI and Agentic AI aren't just priorities for Kent, they've been transformative for me personally as well. I rely on these tools daily and have countless use cases where they've meaningfully improved my life."
"At Kent, we've already begun rolling out agentic AI across the company. One of the most exciting steps has been the launch of Sara, our new AI system that supports employees with IT needs."
"AI is already delivering tangible and measurable value at Kent which is great."
Gitex Global returns in October 2025 in Dubai, expected to host over 6,000 exhibitors, 1,800 speakers, 1,200 investors, and government representatives from more than 180 countries, with attendance exceeding 200,000. Dubai aims to position itself as a digital hub linking East and West. Artificial intelligence is the central theme, spanning generative and agentic AI and applications in sustainability, business operations, and governance. CIOs and business leaders are focused on long-term industry and societal transformations driven by AI. Enterprise deployment examples include Kent rolling out agentic AI and launching Sara, an AI system supporting IT needs, while firms confront talent, governance, and responsible innovation challenges.
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