Generative AI vs. discriminative AI: Key differences and why they matter for marketers
Briefly

The rise of generative AI in content production, particularly video, has also led to a rise in the risks associated with it.But discriminative AI may be the solution, says Emma Lacey (SVP EMEA, Zefr).For The Drum's Web3 to AI Deep Dive, Lacey looks at the key difference between generative and discriminative AI, and why the latter may be the safest bet for marketers.
Read at The Drum
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