Around one billion searches occur on ChatGPT weekly, with Gen Z frequently using AI to decide what to wear. OpenAI has introduced enhancements to ChatGPT's Search, providing personalized product recommendations and direct shopping links, effectively transforming it into a personal stylist. Users are sharing outfit recommendations on platforms like TikTok, and the trend reflects a shift from traditional shopping methods to more conversational interactions with AI. This AI-driven approach allows smaller brands to compete by being more discoverable, although some resistance towards AI integration remains.
With around one billion searches on ChatGPT each week, Gen Z are increasingly turning to AI to solve a daily dilemma: what to wear.
OpenAI announced updates to ChatGPT's Search, enhancing the shopping experience with personalized product recommendations and direct purchase links.
Instead of juggling tabs or scrolling through endless results, you can just have a conversation.
The potential payoff is huge-if brands can make themselves discoverable where customers are searching.
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