Gen Z has a surprising opinion about AI influencers on social media, study finds

Compared to other generations, Zoomers are more open to brands using AI influencers rather than humans, with only 35% considering authenticity a top trait in influencers.

Gen Z is 46% more likely to be interested in companies and brands using AI influencers instead of humans, possibly due to their focus on influencer popularity.

Read at New York Post