"Google has introduced Gemini 3, its smartest artificial intelligence model to date, with cutting-edge reasoning, multimedia, and coding skills. As talk of an AI bubble grows, the company is keen to stress that its latest release is more than just a clever model and chatbot-it's a way of improving Google's existing products, including its lucrative search business, starting today. "We are the engine room of Google, and we're plugging in AI everywhere now," Demis Hassabis, CEO of Google DeepMind, an AI-focused subsidiary of Google's parent company, Alphabet, told WIRED in an interview ahead of the announcement."
"Hassabis admits that the AI market appears inflated, with a number of unproven startups receiving multibillion-dollar valuations. Google and other AI firms are also investing billions in building out new data centers to train and run AI models, sparking fears of a potential crash. But even if the AI bubble bursts, Hassabis thinks Google is insulated. The company is already using AI to enhance products like Google Maps, Gmail, and Search. "In the downside scenario, we will lean more on that," Hassabis says. "In the upside scenario, I think we've got the broadest portfolio and the most pioneering research.""
Google introduced Gemini 3, an advanced AI model with cutting-edge reasoning, multimedia, and coding capabilities, and began integrating it into consumer products. The model is available through the Gemini app and AI Overviews in Search, which synthesizes information alongside regular results. Google positions DeepMind as an internal engine and is embedding AI across Search, Maps, Gmail, and other services to drive improvements. The company acknowledges market froth and heavy infrastructure spending but expects product integrations, tools like NotebookLM and AI Studio, and explorations in gaming and robotics to deliver long-term value.
Read at WIRED
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