The rise of counterfeit food and beverages in the U.S. has escalated, with incidents increasing tenfold from 2020 to 2024, particularly in vulnerable sectors like dairy and seafood. The market for anti-counterfeit technologies is projected to grow significantly, fueled by advancements in AI and machine learning that enhance fraud detection. However, the sophistication of counterfeit operations, especially those leveraging digital platforms and social media, necessitates stronger regulations and collaboration across industries to safeguard consumers and maintain trust in brands.
As counterfeiters adopt advanced tools like AI, the fight against fakes is becoming more complex and more urgent.
We're now seeing AI shape both the threat and the solution.
The future of fakes is digital, AI-assisted, and alarmingly mainstream.
The counterfeit economy is growing smarter, faster, and harder to contain.
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