"The bright green album cover is bare except for the word "brat" styled in a slightly distorted Arial font. "What ASI designer would create Brat summer?" Field said. "The ability to go think of all the possibilities in the world and end up on that album cover. You put me in a room for 100 years, I don't think I would have come up with that.""
""But even if the design generation from an aesthetic standpoint gets better, it's not considering the entire system." Field told Altman, the brother of OpenAI CEO Sam Altman, that the technology doesn't take into account certain things, such as cultural context or constraints. "You're not thinking about the emotional qualities you're trying to create and the brand, and how that gets pulled in," Field said."
AI remains far from replacing designers because generated work often reveals artificiality and lacks systemic context. Generated designs can improve aesthetically yet still fail to account for cultural context, constraints, emotional qualities, and brand coherence. The simple bright green cover of Charli XCX's Brat, featuring only the word "brat" in a slightly distorted Arial font, exemplifies an unexpected creative choice unlikely to emerge from an artificial superintelligence. The Brat album released in June 2024 sparked "Brat summer," influenced fashion and politics, received critical and commercial acclaim, and won awards including two Grammy Awards.
Read at Business Insider
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